March 17, 2015

Everyone has heard the old saying, “You get what you pay for”. There is a lot of truth in that statement, especially when you are talking about the lower scale of the spectrum. I do believe, however, that in the day in age where we live, it is increasingly more important to RECEIVE MORE VALUE than you pay for.

Price is the amount of money that is charged, while value is the amount of service and benefits that you receive.

It should be the goal of every carpet cleaner to provide much more value than the price that is received. It is obvious that the most important thing a client is paying for is clean carpet, but what are some of the things that may not be as obvious?

The little things. You have heard the saying, “God is in the detail”, I agree. The details are often the most difficult to perform, but they are generally the best and easiest way to be set yourself apart from the other guys. Does your carpet cleaner use corner guards to protect your door frames from scratching? Does your carpet cleaner groom your carpet when finished to remove the wand marks from the carpet? Does your carpet cleaner put protective tabs and blocks under the furniture, so your furniture doesn’t get water damaged from the carpet cleaning? Does your carpet cleaner call you on the way to the job to make sure you know when the technician will be arriving? These are all little things that individually do not seem that important, but they are the things that can be the difference between having a satisfied and happy client.

A customized carpet cleaning plan. Every home, no matter the size or income, has a budget that they must operate in. While it is not always possible to meet a client’s budget, it should be the goal of every carpet cleaner to come within that budget. There are different ways to do that, but the easiest is to provide a customized plan that will allow the client to spread the cost out, while still allowing them to have the cleanest, healthiest home possible.

An extensive network of referral partners. I believe it is important for all carpet cleaners to get out there and network with other home service professionals in the area. I want to know the best electrician, plumber, realtor, handyman, flooring installer, and landscaper in the area to help my clients succeed. One of the best ways to help a client is by giving them a referral for the most dependable service provider for their every need.

Providing more value than price should be the goal of every carpet cleaner. If you feel like you are ‘getting what you pay for’, it may be time to re-evaluate the carpet cleaner that you have invited into your home.

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